buy it for school...
buy it for school...
Hardcover: 853 pages
Publisher: Glencoe/McGraw-Hill; 4th Edition edition (2005)
Language: English
ISBN-10: 9780078612572
ISBN-13: 978-0078612572
ASIN: 0078612578
Product Dimensions: 8.6 x 1.4 x 11.2 inches
Amazon Rank: 888853
Format: PDF ePub djvu ebook
Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activiti...
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