Home Business and Money Corporate Cultures and Global Brands eBook ISBN-10 9812388567, ISBN-13 978-9812388

Corporate Cultures and Global Brands

This volumes covers plenty of US, European and Asian companies as corporates histories with a special focus on the evolution of their distinct corporate cultures and global brand development. Pitfalls are seen in the failed mergers of Daimler-Chrysle...

Description

Paperback: 278 pages
Publisher: Wspc (October 25, 2004)
Language: English
ISBN-10: 9812388567
ISBN-13: 978-9812388568
Product Dimensions: 6 x 0.6 x 9 inches
Amazon Rank: 6290651
Format: PDF ePub djvu book

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This book is required reading for practitioners and students of global branding. It gives informed and valuable insights into culturespecific elements in the international business arena. The editor brings these insights to bear admirably in this remarkable collection of essays on products and services that achieved a global reach. Dr Tom Hardiman Chairman, Ibm International Treasury Services Company Fellow of the Irish Management Institute and...

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